New app design and for a consultancy business as well as all promotional materials.
Year

2017

Client

Ruptive

Role

Conceptualization
Art Direction
Web design
Book design

Background

Ruptive is a revolutionary start-up that disrupts the user journey and analysis processes. It is a platform that connects data from persona creation and user journeys to outside in innovation.

Brief

Develop brand identity based on the logo and mission of the new company. Support the company launch at a conference with promotional printed material and a website.

Challenge

The launch linked to a big event caused time pressure that made close collaboration with the printer crucial to the success of the project.

Solution

The website and the book are closely related and use the layers of the Ruptive platform as a navigational tool. The new company wanted to emphasise their attention to detail and custom approach to every customer. Little touches of delight such as animations or blind embossing help to convey value and user-centric approach of the product itself.

My Impact

I was the primary contributor responsible for improving the experience of the website. I also owned the customers’ first impression of the company and produced well-crafted promotional material to show the dedication and attention to detail. The Ruptive team was very pleased with the launch and got a lot of interest from potential customers.